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Deep Dive

A closer look at each project, exploring the inspiration, process, and details that bring my work to life.
 

Year: 2024

Logo Design
Typography



For this project, I was tasked with designing a logo and identity system for Kennedy Bottle Shop, a wine and beer store based in Washington, D.C. The goal was to create a distinctive visual identity that reflects the
store’s character and connection to the community.

This identity system is designed to be versatile, working seamlessly across a variety of alcohol bottles
and packaging. Its adaptability ensures a cohesive and recognizable brand presence across different products.







The logo incorporates the outline of Washington, D.C. as a key element, emphasizing the store’s strong connection to its local roots. The blue and red color palette reinforces this, reflecting the city’s identity as a political center and grounding the brand in its hometown significance. 

Colors


Typography

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